What's in a name?
It has been said that the best brand names don't need advertising - they are advertising. Your brand name is the vital link between what...
The eye of the beer holder
A visit to the Tynedale Beer and Cider Festival last month got us thinking about the myriad marvellous names that have emerged alongside...
Ready, steady, foreverly - chemistry, courtship and communication
If you have a business, you have a brand – and in its early, sprightly days your brand only needs muscle, vigour and difference to make...
